Our STORY

REALITY Equity Funds acquire, develop, and manage strategic properties that positively impact the Israeli
real estate landscape.

We master identifying unique assets with significant value-add potential, repurposing white elephants, rezoning land use, and enhancing operational performance, ultimately maximizing their value and returns.

Our diversified portfolios cover all real estate sectors in Israel, including residential, commercial, offices, industrial, logistics, hospitality, public spaces, and mixed-use properties nationwide.

With its close collaboration with national and local governments and consistent performance, REALITY is positioned as one of the key drivers of Israeli real estate supply and value.

2008

Established

Investment
Funds

$3B

AUM

Property
Acquisitions

IMPACT
Projects

+250K

Impact Events
Visitors

FUNDS

ACTIVE

2023

ACTIVE

2019 22 Assets

ACTIVE

2015 10 Assets

REALIZED

2012 7 Assets

REALIZED

2008 10 Assets

Our GUIDING PRINCIPLES

Realizing the
Full Potential

Our investment thesis focuses on identifying assets with long-term growth potential and implementing strategic enhancements to unlock their optimal value. Our multidisciplinary experts and distinctive approach enable us to tackle even the most complex projects. From deal sourcing to realization, our professional teams work in full synergy to transform properties and generate risk-adjusted returns at every stage of the investment lifecycle.

360°
Planning

We believe holistic real estate development integrating urban planning needs and socio-environmental considerations is key to sustainable growth. Our structured investment process starts with proprietary research analyzing all civil planning, financial, legal, and ESG factors that guide our strategic planning. Working in collaboration with local authorities and communities surrounding our assets, we strive to create win-win-win scenarios that benefit all parties involved.

Active
Value-Add

We apply our market intelligence, dynamic decision-making, and creativity to resolving legal and planning barriers, rezoning and increasing building rights, and optimizing operational performance that consistently outperforms market returns. Our value creation platform streamlines the investment process and operates with agility and flexibility against changing market dynamics.

Making the Impossible
Possible

Where others see limits, we see opportunities. Through out-of-the-box thinking and bold foresight, we tackle ambitious projects deemed unfeasible by traditional standards. This pioneering approach sets us apart, paving the way for unprecedented outcomes and rewriting real estate investment rules.

Our STORY

Our STORY